The First Step in our process was to conduct interviews with real Alltrails Users to understand who our Users are and what their main pain points are.
After our initial takeaways, we felt there was more to discover, so we went through a process of looking for trends and synthesizing qualitative data called "Affinity Mapping."
After eleven rounds of Affinity Mapping, we answered an essential question: What does the User want?
We concluded who our User was, what they wanted, and what their pain points were. The Outcome: The User Persona.
After synthesizing all our insights, we narrowed our scope to a main problem.
Narrowing the main problem gave us a direction to begin ideating solutions for Alltrail's Users. Likewise, we decided to map out the emotions and pain points a User would feel while navigating the app before we made any changes.
After analyzing insights from affinity mapping, the retrospective user journey map, and pain points, we decided which features we could add and what we could improve.
Deciding what features we wanted to add and improve gave us confidence to start our ideation process.
Our User flow and sketches process transitioned our team into creating wireframes and prototypes.
Once we completed our wire frames and a low-fidelity prototype, we conducted five usability tests. The outcome:
After we made iterations, we conducted another round of usability tests. We had almost every User from each round fill out a SUS (System Usability Scale) Survey to quantify User Satisfaction.
We scored approximately 14 points higher in our second round of usability testing, showing an increase in User satisfaction from round one to round two. Below is our final clickable prototype of our High Fidelity Prototype.
Additionally, because this was a design sprint, we had some next steps we would like to apply and keep in mind for the future.
