Goals
1. Break from the Norm
In previous campaigns, candidates have utilized similar tactics and have followed a cookie cutter formula to gain impressions. Our goal was to deliver something to the student body that have never seen.
2. Break Records
From previous research, the most successful campaign in that we could find had 5,000 impressions and around 500 followers. Our goal was to exceed these
3. Win the Election
Due to covid, the campaign and presidential race had to be all virtual. These meant that the race had to be won on social media, and our ultimate goal was to use social media as a vehicle to propel us against the other two teams.
