Background

As a UX Strategist at a large grocery tech organization, my focus was on improving the experiences of a diverse range of associates, spanning farmers, grocery store employees, delivery truck drivers, distribution center workers, and financial analysts.

My primary responsibility involved empathizing with these associates to truly understand their challenges. I was tasked to work with a dedicated team of developers focused on demand systems for Financial Analysts (The User) tasked with forecasting the demand of *perishable grocery goods.

*Perishable goods meaning goods that expire in 3-5 days

Synthesis & Delivery

The synthesis of interview findings were presented to both the leadership team and the developer squad. The insights gained from the interviews addressed the questions raised during the workshop, providing clarity on the user's perspective.

Armed with this information, we successfully tackled the feature enhancements for the demand systems. The final deliverables included a dedicated persona outlining the user's pain points and in-depth insights into the epics and spikes we had defined previously.

Through this strategic application of design thinking principles, we not only bridged the gap between user needs and developer assumptions but also paved the way for more effective and user-centric demand systems within the grocery supply chain.